Häagen-Dazs Spirits Collection

Strategy Häagen-Dazs spirits-infused ice cream is a versatile product with many uses and flavors.

Role Art Director & Copywriter

Date April 2025

In my SVA portfolio class, I was challenged to create a strategy and campaign for Häagen-Dazs spirits-infused ice cream—a product that blends indulgence with versatility. The concept highlights the product’s range of flavors and occasions, celebrating its premium, playful spirit. I developed an OOH campaign that encourages people to enjoy Häagen-Dazs in ways they may not have considered before: in recipes, paired with iconic treats, and woven into beloved cultural celebrations—all thoughtfully matched to the featured flavor. Throughout, I maintained a consistent brand voice, color palette, and tone, positioning Häagen-Dazs not just as ice cream, but as the go-to treat for any celebration.