AirTag

Strategy No matter who you are or what you value, AirTag is the best way to find important things.

Role Art Director & Copywriter

Date April 2025

In my SVA portfolio class, I was tasked with developing a strategy and campaign for Apple AirTag. Given Apple’s universal appeal, I set out to spotlight how people from all walks of life can use AirTag to keep track of what matters most—because what we value looks different for everyone. The concept celebrates the product’s versatility and emotional connection, showing that no matter who you are, AirTag helps keep what’s important close. The campaign integrates sleek, minimal OOH advertising with engaging social media content, staying true to Apple’s iconic brand voice while offering a fresh, endearing take on the product.